It is our belief that in the new Millennium things must be done differently and that a major change in the business strategic thinking is required. We also believe that: 1) In a "New Market" in which every competitor can sell the same range of products, technology and styling cannot be the management's primary solution because they are every competitor's potential solution. 2) "The Changing Consumers" demand identity and emotional appeal to be added to all products and services offered to them. 3) In the "New Reality" companies no longer can sell "just" products to the consumers, they must sell an experience. Thus, the only distinctive factor for the consumers lies in the totality of experiences offered to them; in the brand.

Our strategy for staying at the top of our game is not just to change the game plan, but to invent a whole new game. While most of our competitors do either branding or business development separating the two from the mix, what we're doing is much more than that. We are not only combining branding and business development into one inseparable process, but we are taking them to a new level; we imprint your company's brand image into the minds of your current and prospective clients so will they see you not just as their best solution, BUT AS THEIR ONLY SOLUTION ON THE MARKET TODAY.

At 123brand.com you are not just a buyer of our services, you are our client-partner. Our work is a team effort. We join forces with you and merge our capabilities toward one goal, to make your business succeed. We do not provide you with predetermined strategies, we custom design them based on your individual needs. We first listen and observe, than discuss and only later offer an objective approach to all challenges.

We have combined our skills, business knowledge and broad industries expertise to develop a range of business development solutions that are tailored to meet the specifics of your business needs. We work together with you as a team to develop an understanding of your business and objectives that in turn, will allow us to deliver to you a personalized cohesive, strategic and functional business development solution that is on time and within the budget.