The Ioan Nemtoi brand is a reflection of everything Ioan Nemtoi is. It is a set of unique and identifiable attributes about the artist, the elements that make Ioan Nemtoi unique and different from the others. It is about vivid imagination and the harmony of matter expressed in glass through pure design, rich texture and color.

The core characteristics that define the Ioan Nemtoi brand has to do with the way in which the artist expertly balances between art and design, using daring combinations of color and luminosity to bring in focus and to accentuate every aspect of his liberated artistic spirit. With refinement and craft, loan controls values and qualities such as luminosity, brightness and the interplay of matt and transparent surfaces. Quite often he resorts to dark tones extended on large surfaces on which abstract motifs are usually displayed in contrasting relationships. Ioan takes classical shapes and transforms them into glorious monuments of modernism, defying all existing norms by successfully weaving tradition and novelty.

The unique set of associations within the minds of the target customers that the Ioan Nemtoi brand aspires to create and maintain is about an unwavering impression and subtle emotional appeal.

Ioan Nemtoi brand's mission is to evolve the art of glass to an unexpected dimension, to convert it from narrative to symbolism and to reflect the presence of meaning in tangible forms. Furthermore, it's set to deepen and intensify the physical and emotional relationships between the artist's work and its consumers so that when one thinks about "The New Art Glass", he or she would automatically think about Ioan Nemtoi.